What we don't believe
And what we don't do
We don’t believe in “I’ll sleep early tonight.” Neither do you.
We don’t believe your ex has changed. We know love is blind, but let’s not be stupid.💔
We don’t believe in “I’ll just check one notification,” because that’s exactly how you end up scrolling till 3 AM.
We don’t believe in “I’ll start working out from Monday.” You won’t. And that’s okay.
We don’t believe your friend who says, “I topped without studying.” No, you didn’t.
We don’t believe in talking to people before 10 AM. Especially the cheerful ones.
We don’t believe Ambani’s wedding was that big of a deal; our cousin’s sangeet had a better DJ.
AND…
We don’t believe in overpriced skincare that does absolutely nothing.
We don’t believe in selling kachra. If we wouldn’t use it ourselves, we’re not selling it to you.
We don’t believe in ingredient lists that sound like a chemistry exam.
We don’t believe in fake “only 5 left” sales tricks. If we’re running low, we’ll just restock. Relax.
We don’t believe in 4 products for ₹499. Real ingredients don’t come that cheap.
We don’t believe in sliding into your DMs or inbox with clingy marketing. We’re a skincare brand, not a desperate single man.
We don’t believe in “glass skin” myths. Your skin has pores, texture, and actual problems. Filters are free; we sell skincare.
We don’t believe your skin will “age overnight.” Skipping sunscreen once won’t ruin your face. But please, just wear it.
